3 Reasons Why Your Client Should Own Their Google Ads Account

Legal compliance

Finally, the assets, ads, and strategies used in the account are owned by the client once the agency delivers them. These assets are essential to the client's business and brand, and it is crucial that they have complete ownership and control over them.

First and foremost, the client owns their data legally. The data generated from the client's Google Ads account is a valuable asset and belongs to the client, not the agency. By owning their account, the client has complete control over their data, including how it is collected, stored, and utilized. This helps the client ensure compliance with local laws, such the GDPR or the CCPA.

Secondly, the client should be able to change agencies without losing access to their account or creating a new one each time. If the agency owns the Google Ads account, it creates a situation where the client is entirely dependent on the agency for access to their data. This can be problematic if the relationship with the agency sours or if the client wants to take their business in a new direction. By owning their account, the client can easily switch agencies without losing access to their data.

Changing agencies

Ownership of data and assets

In some cases, an agency may request ownership of the Google Ads account if the client agrees to a full-funnel ownership arrangement, which includes the landing pages, budget, and campaigns. In this situation, the account would be linked to the client's CRM, and the agency would be compensated based on leads generated. While this type of agreement may work for clients who want to be entirely hands-off with their marketing efforts and only pay for successful leads, there may be legal issues to consider. For example, in cases where a lead requests their data to be deleted, it may be unclear who bears responsibility for data storage and deletion, depending on the jurisdiction.

In conclusion, it is important for the client to own their Google Ads account for legal, practical, and strategic reasons. The data generated from the account is the client's property, and they should have full control over it.

Special cases

When it comes to Google Ads accounts, there can be a debate about who should own the account - the agency or the client. However, there are several reasons why it is important for the client to own their Google Ads account.